Kimberly DeShields-Spencer – Founder & CEO of Behind Her Brand

June 29, 2022 | By Joy Chudacoff Leave a Comment

Today we’re talking about building a brand with Kimberly DeShields-Spencer, the founder and CEO of four companies: UImpact, Sow.Reap.Harvest, Behind Her Brand, and the UImpact Publishing Group. Kimberly is also a best-selling author, philanthropist, podcast host, and mother.

In this episode, she and I talk about the steps she took to launch a magazine in the middle of the pandemic. We also talk about her mission to inject personality and authenticity into the brands she works with, as she shares that so many women are putting on “masks” every day when they show up to work.

Listen in to learn what a brand really is, why you need one, and which warning signs to look out for if your brand is in decline.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

They are still using yesterday’s solutions for today’s issues.” – Kimberly DeShields-Spencer

Show Notes:

WARNING signs that your brand is taking a Nose Dive
Dealing with the reality of “CANCEL “ Culture
What a “BRAND” really is
Why you NEED a brand
QUICK TIPS to determine if your Brand is working
HOW to BUILD a Consistent Brand that gets results
And much, much, more

Your brand comes down to your voice and how you choose to communicate that.” – Kimberly DeShields-Spencer

Connect with Kimberly DeShields-Spencer:

LinkedIn | Instagram | Facebook | Behind Her Brand

You can be successful and still have trials.” – Kimberly DeShields-Spencer

Trish Healy – The Mission of Wonder

June 15, 2022 | By Joy Chudacoff Leave a Comment

When today’s guest Trish Healy read Celia’s (the 12-year-old daughter she and her husband were fostering at the time) wish list and saw she most wanted a sleepover party, it was a life-changing moment. WonderTent Parties was born and now five years later, the business has expanded from sleepovers to events and experiences for both children and adults.

In this episode, Trish shares her struggle to acknowledge that she didn’t need to wear all the hats in her new business and how referrals hugely benefited her business growth in the early days. We discuss marketing tips for growing your new business and explain who you should listen to the most in business.

Listen to this episode to learn how to best reach your target audience as a new business, ways to incorporate philanthropy into your business model, and some of Trish’s favorite tips for managing bad days at work.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

People wanted to stay home but they still wanted to have an experience.” – Trish Healy

Show Notes:

The beautiful, inspiring story of WonderTent Parties
WHO you should Lean in & LISTEN to in Business
PURE GOLD: Advice for what to do on the really TOUGH Days
Learn about KIDSAVE, an incredible non-profit committed to helping Foster Youth find Forever Homes
Tips on reaching your TARGET audience
Incorporating philanthropy into your business model
Her TRUCK DRIVING Moment
The worst startup advice Trish hears

The biggest challenge has been juggling everything.” – Trish Healy

Connect with Trish Healy:

LinkedIn | Instagram | Facebook | Wondertent Parties

The challenges that come will come not because of your gender, so eliminate that as a reason.” – Trish Healy

Barbara Huson – From a Simple Freelance Journalist Assignment to Becoming a Bestselling Author, Teacher & Wealth Coach for Women

February 13, 2019 | By Joy Chudacoff Leave a Comment

After learning her husband had a gambling problem and left her with a few children and a million dollars in debt, Barbara Huson knew she needed to get smart about one thing: MONEY.

Shortly after this, Barbara was given a free-lance journalist assignment to interview women who were smart with their money. This assignment changed her life and became a catalyst for her career as a women’s wealth and power expert.

Barbara is the bestselling author of Secrets for Six-Figure Women, Prince Charming Isn’t Coming as well as four other amazing books about women and wealth. She has been featured on Good Morning America, The View, Extra, The O’Reilly Report, and many times on CNN, MSNBC, CNBC, Fox News, PBS and NPR, as well as the New York Times, and USA Today.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Spend less, save more, and invest wisely. And THIS is where I think we as women get tripped up.” – Barbara Huson

Show Notes:

The SECRET to wealth for women
The 3 Types of Wealth “Work” Women Must do (GREAT!)
3 Everyday Steps you can take to change your relationship with money (this is PURE GOLD – my favorite part of the interview)
How to break through fear about money
Advice that Barbara hears being given and strongly disagrees with
How to be STRATEGIC about your decisions
The importance of investing
Barbara’s SUPERPOWER

I have a sign that I made with crayons in front of my desk. It says, ‘do what you fear, that’s how you grow’.” – Barbara Huson

Connect with Barbara Huson:

Facebook | YouTube | Twitter | Barbara Huson

I’ll tell you something. I’ve been doing this for 25 years. Problems with money are NEVER about money.” – Barbara Huson

Critical Moment #3 – When Your Client Has a Complaint

December 7, 2015 | By Joy Chudacoff Leave a Comment

Today, I want to share a very important critical moment when your client really needs you. This is the one moment I find many entrepreneurs shying away from and it’s crucial to your long-term relationship and potential future referrals.

When they have a complaint/want a refund – It’s often said that how you respond to an unhappy client can make or break your reputation, especially online. This is why you will see big businesses on Yelp, or Facebook, making every effort to correct mistakes and make things right with their customers in a public way. You may also see some businesses getting a little indignant on these public forums, shaming the customer, or standing their ground. I see this as a very costly mistake. It simply doesn’t look good, no matter who is right.

3 R’s For Rapid Client Attraction

February 13, 2015 | By Joy Chudacoff Leave a Comment

If increasing your number of clients or customers is a pivotal goal for you this year, (I hope so!) I have good news for you. It’s within your reach if you follow the three R’s for rapid client attraction.

1. Relationships – Relationships are the new black in business now. “People don’t care how much you know until they know how much you care.” (Eleanor Roosevelt). There’s a real need, a craving, for deeper relationships in business today. People are desirous of more trust. Whether you’re networking, blogging or updating your Facebook status, seek first to create or deepen your relationships. People want to work with or refer to those where a deeper bond or connection is present. Take some time to consider where you have the “golden ticket” when it comes to creating relationships and make that a daily part of your marketing.

Spring Time, Elevate Live Event & Memorable First Impressions

March 21, 2014 | By Joy Chudacoff Leave a Comment

Happy first day of spring! I love celebrating this day as it serves as a reminder to me that change is normal, natural and necessary if we are to truly live a meaningful life.

I had the good fortune to spend a few days this week with members of the Elevate community here in LA at the Elevate Live event. I met many new people who are just beginning their entrepreneurial journey and reconnected with members who are grounded in their continued business vision. It’s truly an honor and a privilege to coach alongside Ali Brown, Sue Painter and James Roche – three coaches who are tops in my book!

A Book Review For Smart Women

April 4, 2013 | By Joy Chudacoff Leave a Comment

Last week, I spent time with my family between South Florida visiting my parents and Palm Desert visiting Greg’s parents. It was a busy week of travel, however it gave me the opportunity to read Facebook’s COO Sheryl Sandberg’s new book, “Lean In-Women, Work, And The Will To Lead.”

You would have to be hiding under an enormous rock with no access to any media to miss the frenzy around this book lately. A lot of the frenzy has to do with who Sheryl Sandberg is and the position she holds at Facebook but also the fact that she’s speaking out rather candidly about women at work. There is the argument that it’s easier for Sandberg to manage a family and hold a high powered position at Facebook because she has access financially to the best resources available for childcare. Having said that, Sandberg makes some valid points in this 182 page book that I feel women could benefit from reading. It’s a quick read and if you’re eager to learn some tips on how to better manage your life and business as a woman or your clients are women in the workforce, I highly recommend grabbing your own copy.

Kimberly DeShields-Spencer – Founder & CEO of Behind Her Brand

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Kimberly DeShields-Spencer:

Trish Healy – The Mission of Wonder

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Trish Healy:

Barbara Huson – From a Simple Freelance Journalist Assignment to Becoming a Bestselling Author, Teacher & Wealth Coach for Women

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Barbara Huson:

Critical Moment #3 – When Your Client Has a Complaint

3 R’s For Rapid Client Attraction

Spring Time, Elevate Live Event & Memorable First Impressions

A Book Review For Smart Women

Strategy & Consulting

Recent Blog Posts

We’d Love to Connect!