Smart Women Smart Solutions» Entrepreneurs

Smart Women, Niche Marketing and Yoga Johnny

Joy Chudacoff — Thu, 14 Jul 2011 19:26:04 +0000

In my work with women, a frequent question is, “How important is it for me to finely niche my marketing message?” My answer is always, “Extremely important.” The reason is 3-fold:

You save more time because you know exactly who you’re looking for.
You save more money because you spend your marketing budget wisely.
When you provide a great service, you’ll get highly qualified referrals from your satisfied clients to people they know who have the same problem.

Here’s a quick case study to illustrate how effective this is:

In our community, little league baseball is quite popular. From February through June, parents spend 6-10 hours a week taking their kids to and from practice as well as attending games. It’s a huge commitment and one many parents take seriously.

Enter Yoga Johnny.

Yoga Johnny is a pitching coach. He works with children who have a desire to be a pitcher in little league baseball. Yoga Johnny is a very smart guy. Baseball is played in every area of Los Angeles however, Johnny understands that our community is one where parents will do (and pay) just about anything to help their kids stand on the mound and pitch.

Johnny knows exactly who his ideal client is. It’s not children who want to be pitchers. It’s parents whose children want to be pitchers and are willing to pay for this level of coaching. He simply hangs out at the park where all the games and practices are located. When I think about Johnny’s marketing model, it’s really quite brilliant:

1. He’s saving time because he knows exactly where his ideal client hangs out.
2. He’s saving money because he only markets to his ideal client. He doesn’t need to spend time running all over Los Angeles looking for his ideal client. They are all nestled together right here in one community.
3. He continues to get a steady stream of new clients because everyone talks about the results their child gets when they work with Yoga Johnny.

Johnny also uses another effective marketing tool: Package pricing. You cannot hire Johnny one time. He requires that you commit your child to months of his training in order to see the desired results. He has a proven system that he uses and he doesn’t deviate from it. He knows what works for him and the clients he serves.

I invite you to take a few minutes and answer these 3 questions:

1. Have I identified who my ideal client is? Can I describe her/him to someone? What problem do I solve for this person?

2. Am I spending marketing time and dollars wisely in places where my client will notice me?

3. Am I asking for rave reviews from my satisfied clients? Am I asking if they know others who might benefit from working with me?

Smart Women Entrepreneurs can learn a lot from a guy like Yoga Johnny.

Anything is possible. Everything is waiting for you.

*****
© 2011 Joy Chudacoff

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions®, a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your life and your business to the next level, get your FREE Tips, FREE Report and FREE MP3 now at Profits With Passion.

Smart Women And The Tug Of Transition

Joy Chudacoff — Thu, 02 Jun 2011 21:05:02 +0000

Recently, I attended a surprise 50th birthday party for a good friend from college. I had a fantastic time reconnecting with old friends and discovering new ones as well. One of the biggest Aha’s for me during the weekend festivities was the realization that most of my time is spent with entrepreneurs—people who have made the jump to self-employment and choosing to do it their way. Many of the people I spent time with at this weekend event were employed by someone else. The topic of conversation was quite different for me yet it was illuminating to learn and see life from their perspective.

One woman, in particular, shared that she’s ready to make the leap to do something different but she’s unsure how to move ahead or what the process would be to make a good decision. She feels the “tug of transition” but lacks clarity on how to navigate a potential new path. Fear and feelings of failure are on her mind as well. She’s certain that if she could take initial steps forward on how to explore and discover what’s next, fear and thoughts of failure could be overcome. Not having a plan or the equivalent of a roadmap that can be easily followed is what keeps her from moving ahead.

Have you ever felt this way? I know I have. Before I made the decision to begin my journey as an entrepreneur, I had sleepless nights and perplexing days wondering what could possibly be next for me.

If you are feeling that change is on the horizon, but you can’t clearly see the path ahead, here are some basic and easy steps you can take to feel more confident and clear about the possibilities:

1. Give Yourself Permission to Explore – The first step you need to take for all the others to work, is to give yourself permission that it’s ok for you to think about doing something new and different. Change can be both scary and exciting at the same time. Open your mind to what might be possible. Remember this is an exploration. You aren’t making a decision–yet.

2. Block Out Some Time – Pull out your calendar and block out time to do this exploration. At the party, the woman asked me, “What should I do with the time?” Online research, read books or publications on the subject, attend a class or workshop. For example, if you are interested in event planning, take some time to research online, read books or publications devoted to the industry. Before I made the decision to get my coaching certification, I researched the industry to learn more. If you don’t actually block the time and make an appointment with yourself, your “to-do” list will get in the way and before you know it, another 6 months will have gone by.

3. Reach Out – Make a point to connect with people who are doing what it is you’re considering. During my exploration, I connected with several coaches that I respect to learn more about their business, how they got started, what their business was like, etc.

4. Consider Hiring a Coach – Having a supportive person to walk with you through this exploratory phase can be extremely helpful. Having someone to ask the right questions to illuminate new possibilities or reframe your current situation is invaluable.

Summer is the perfect time to go exploring. I invite you to discover what might be next for you. The journey begins by taking the first step.

Anything is possible. Everything is waiting for you.

*****

Smart Women and a Bird in the Hand

Joy Chudacoff — Thu, 19 May 2011 21:14:22 +0000

One question that I hear frequently from the women I support is “How do I find and attract more new clients?” After all, new clients are necessary for your business to survive and thrive. The good news is, “new” clients are closer than you think. What do I mean? Have you ever heard the old phrase, “a bird in the hand is worth two in the bush?”

I’m referring to your current clients—-the people who have said “yes” to working with you and who believe in the service that you are providing. Your current clients typically have connections to people who may need your product or service. They have worked with you personally and can share their experience with others. The key is ensuring that the “experience” your current clients are having with you is a positive one so that they will feel comfortable sending you referrals.

My business is over 90% referral based. Most of the women who come to me are referred by women who have worked with me, either individually or in one of my Women’s Success Circles. These women feel comfortable sending me their friends and colleagues because they know first-hand what the experience is like.

I’m going to share some tips and solutions that I’ve used over the years to build my business into a referral based business. You may read each one and say to yourself, “I already knew that.” The question is “You may know it, but are you practicing it in your business with each and every client you come in contact with?” These are easy, simple steps you can take that will make a huge difference in the growth of your business.

Be on Time – This one simple step can garner you huge rewards in your client’s eyes. Being on time sends a clear message that you value your client. You are respectful of their time. My goal is to always arrive before the client does, get clear and focused so that I am ready to devote my time and energy to their needs. Have I ever been late? You bet (I live in LA where traffic is un-predictable!), however it’s rare.

Be prepared – Ask yourself a question before you meet with your client. For what purpose are they coming to see me? Do I have all of the documents, forms, contracts, and support materials that I need to make this time valuable and productive? With time being such a cherished commodity, it’s key that you come prepared with everything you need to support the client.

Underpromise and Overdeliver – Give your client more than they expect. In addition to everything you’ve agreed to do for the client, go the extra mile! Provide useful resources that can support their business or personal life in some way. If you have a referral or you can make a connection between your client and another person where they can both benefit, make it happen!

Thank YOU! – This is so important, however I find this being the most overlooked step. Make sure to “Thank” your clients for working with you. It’s true you provided a service that helped them but it’s key to thank them for choosing to work with you. After all, they do have options. Send birthday cards, call them occasionally to check-in and see how they are doing.

The Golden Rule – A simple habit to get into. Treat your clients the way you would like to be treated. It really makes a big difference in your working relationship.

If you choose to make these tips and solutions a part of your daily interaction with your clients, you’ll soon find referrals coming your way. When this happens, make sure you take that final step; Show your appreciation for receiving the referral! One of the ways that I appreciate referrals from clients, is by sending them a Thank you card with a gift of some sort attached-maybe a coffee card, etc. Last year, I hosted a “mani-pedi appreciation afternoon” where women came, had their toes and nails done, feet and shoulders massaged, along with champagne, wine, and cheese.

These are simple steps that you can put into practice right away. Take a moment now and choose the ones that you can begin implementing with your next client. You’ll find rave reviews and referrals coming your way!

Anything is possible. Everything is waiting for you.

*****
© 2011 Joy Chudacoff

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions®, a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your life and your business to the next level, get your FREE Tips, FREE Report and FREE MP3 now at Profits With Passion.

Smart Women And The 4 Basic Marketing Solutions

Joy Chudacoff — Thu, 10 Feb 2011 19:12:08 +0000

My 10 year-old son is studying health and nutrition at school and he’s very excited about it. He came home yesterday and asked me to sit down with him so he could explain everything he’s learning. He shared the 4 basic food groups that our family should be eating (vegetables, fruit, meat and grains) as well as some suggestions on what I might prepare for dinner so that our family becomes “balanced.” Last night after he went to bed, I was reflecting on our conversation and thinking about how Smart Women need 4 basic marketing solutions in order to realize their entrepreneurial goals.

When you make the leap into becoming a woman entrepreneur, one of your first thoughts may be, “I need to make money!” You’ve probably invested your own money in your Big Idea and now it’s time to get a return on that investment. There are 4 basic marketing solutions that you can use to help you grow your business. When you use all 4 effectively, the sky is the limit in your business. You create the visibility you need for an effective “buzz’ about you and the service or product you offer.

The 4 basic marketing solutions are:

1. Offline
2. Online
3. Joint Ventures or Collaboration
4. Public Relations and Media

When I first opened the doors to Smart Women Smart Solutions® 6 years ago, I used offline marketing as my primary source of marketing. The business grew but it was painfully slow. After the first 12 months, I realized that in order to reach my goals, I needed an online presence to take the business to the next level. Shortly after that, I began to seek out people who I could collaborate with. (By the way, you don’t need to do them step-by-step like I did.)

The goals you have for your business will determine how much and how often you use these 4 basic marketing solutions. For example: If you have a part-time business that you enjoy and are happy with making a part time income, having an offline and online presence along with a few collaborations could work well for you. If you are a woman with dreams to build an entrepreneurial empire, you’ll need a solid and systemized plan for all 4 of the basic marketing solutions. Just like nutrition, you’ll need to decide what your portion size is!

Here are some examples of the 4 basic marketing solutions:

1.Offline: networking events, public speaking, creating a letter campaign
2. Online: Effective website, electronic newsletter, blogging, social media, article writing for online sites such as www.EzineArticles.com.
3. Joint Venture or Collaboration: The most successful collaborations are when you and your collaborative partner appeal to the same target market. It creates a win-win for everyone. Some examples of collaboration would be hosting teleseminars together or live events.
4. Public Relations and Media: TV shows, radio shows, magazine articles. These are a great way to create a larger “buzz” about your business and gain visibility fast.

Just like a child who is growing to become a healthy adult, your business will have different stages of growth. These stages will require different marketing solutions.

In my son’s nutrition class, one of the best tips the teacher offered was, slow down when you eat. You will have the most success with your marketing if you slow down and take some time to decide which of the marketing solutions best fit your business goals at this time. This is where having a mentor, coach or trusted source can be beneficial.

Once you decide which solutions work best for you, go for it! The key is focus and consistency using a balanced portion from each selection you make.

Bon Appétit!

Anything is possible. Everything is waiting for you.

*****

Smart Women Have a Clear Message

Joy Chudacoff — Thu, 09 Sep 2010 17:37:05 +0000

A few weeks ago, while vacationing with my family in Park City, I injured my low back ice-skating with my daughter Jenna. It was quite painful and required me to lay low for a couple of days. I watched a few movies, did some reading and caught up on emails. Some of the email promotions really “pulled me in” and got my full attention, while I found others far less interesting, causing me to leave the promotion quickly. What was the difference? What caused me to “linger” or “leave”? This got me thinking about how Smart Women have a clear marketing message.

With all of the information we receive each day, it’s critical that you keep your message simple and easy to understand. Getting laser clear on who benefits from your product or service (i.e. your ideal client) is key to your success. When your ideal client reads your marketing message, you want them to understand quickly how you can help them.

Here are three tips to help you hone your message to your ideal client and ensure that when they open your email, letter, postcard or video they understand what you have to offer is exactly what they need:

1. Offer Specific Benefits – You can go to Google or other search engines and obtain almost any “general” information you want online. The days of offering “general” information and getting paid well for it are over. In your marketing message, you need to share specific benefits or outcomes that your ideal client will get when they work with you or use your product. Remember “WIIFM.” (What’s In It For Me?) Your client has a problem and they want it solved. Period. I found myself “lingering” on promotions that were clear how their program or service could help me.

2. How does it work? – Be very clear about how your program or service works. Is it by phone? In-person? Online? Let them know when the program begins, how long it will last and what they can expect. If they can visualize your process, it will make it easier for them to make a decision.

3. Make it a “no-brainer” – When you have an offer, make it easy for them to buy or sign-up right now on the spot. Give them clear instructions on how to contact you or your team for more information. I found myself attracted to certain promotions when I had easy to follow instructions on how to take the next step.

That afternoon, lying on the sofa reading my emails was a helpful exercise. It gave me time to pause and reflect on my own marketing message and discover how I can serve women entrepreneurs more effectively. I invite you to schedule some time for this as well. It will make a huge difference in your marketing message, which in turn means more of your ideal client and greater income.

Anything is possible. Everything is waiting for you.

*****
© 2010 Joy Chudacoff

Smart Women Have a Good Eye

Joy Chudacoff — Fri, 26 Mar 2010 00:34:39 +0000

This past weekend, I was sitting in the bleachers at our local park watching my children play little league baseball when I heard the weekly mantra from their coach as each child took their position at bat:

“Wait for the one that’s right for you!”
“Don’t swing at every pitch!”
“Good Eye!”

This got me thinking about how smart women choose opportunities that are “right” for the mission and growth of their business. As your business begins to grow and you develop a following in your industry, opportunities will come your way. It’s important to identify which opportunities are right for you. It’s easy in the beginning to want to say “Yes!” to every opportunity that you are presented with to grow your business as quickly as possible. It’s a lot like learning to play baseball. When my children first started playing a few years ago, they swung at every pitch—why? They had a one track mind– hit the ball and get on base. When considering a joint venture or collaboration, there are several factors that you should consider:

1. You both serve the same target market – Make sure that the person you collaborate with serves your target market but in a different way. This assures that you are reaching your ideal client with a service that they need or want.

2. Aligns with your future vision – The collaboration should put you closer to your future goals. This is why being crystal clear on your vision is essential. Having a mentor or coach to help you process or work through potential opportunities will help you save time and make solid decisions.

3. If it feels “right,” it probably is – When you get together with the person who you may be collaborating with, does it feel “right?” Does the conversation flow? Do you feel a sense of calm and trust with the other person? These are key indicators for me. I’ve been approached many times over the years to collaborate and I’ve declined offers because it didn’t feel quite right or we didn’t have the same mission or goals. Many of my readers know that I’m the Business and Life Coach for the National Association of Entrepreneur Moms and the Tenacity Jane Coach for Jane Out of the Box. These “pitches” felt “right” for me from the very beginning. Trust your intuition or as I like to call it, your “internal voice.”

You will say “Yes” sometimes and it won’t work out. (believe me, I have) That’s a normal part of the “growing” process. I’ve watched both my kids strike out more than a few times because of their excitement to hit the ball. However, I will share with you that more often than not, they are developing that “good eye” — standing patiently at home plate, waiting for the pitch that’s “right” for them.

As you become more laser clear on what your future vision is and where you’re going in your business, you too, will develop a “good eye” for opportunities.

Anything is possible. Everything is waiting for you.

*****

© 2010 Joy Chudacoff

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions(tm), a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your life and your business to the next level, get your FREE Tips, FREE Report and FREE MP3 now at http://www.profitswithpassion.com.

Smart Women and the Race Against Time

Joy Chudacoff — Thu, 11 Feb 2010 20:37:48 +0000

Over the last few days, I’ve spent some time with women entrepreneurs who are all having the same challenge—the race against time or “time management.” Whether you are an attorney, a fitness professional or a business coach, time is the like the elusive lover—you can never get enough! Here are a few comments I heard over the last few days:

– “I’m never able to get it all done.”
– “I can’t figure out which “to-do” should be done first.”
– “It only takes 10 minutes.”

One woman entrepreneur is multi-tasking all day long. She felt this was really effective in her quest to “beat the clock.” To quote my client, “it only takes 10 minutes to complete each task.” When we took a look at the “it only takes 10 minutes” tasks and added them up, she was losing over an hour a day on items that could be delegated to someone else. What would you do with an extra hour per day?

We wear many hats and play many roles in our lives. It’s very easy to get caught up in the “to-do” list and the requests of others. In my work with women, my goal is to help them have an 80/20 rule in their lives and businesses. 80% is their “ideal” life that they create and 20% is when “life happens.” You know those days when you get sick, the kids are sick, the car breaks down, etc. For many of you, it’s just the opposite. You’re getting 20% of your time to steer your life the way you’d like and 80% is spent serving others needs and requests. I invite you to think about changing this if you want to live with passion and purpose in your life and business.

I used to be in that 80/20 situation (with 80% being determined by others) until I made a conscious choice to give myself permission to design a life that resembled more of what I wanted on a daily basis. Here’s a few tips and solutions on how you can begin to take better control and win your race against time:

1. What do you want? – This really throws women off base when I ask this question. Why? You believe that your life is not your own. You serve and take care of so many people. How could you possibly have what You really want? Take a look at all the areas of your life – self, spouse/partner, family, work/business, friends and community. How much time would you ideally like to spend in each of these areas? Remember the 80/20 rule.

2. Design Your “Ideal” Day – The women I work with take a blank calendar and begin to play around with the “what-ifs.” They play with different scenarios and come up with what works best for them based on what’s most important.

3. Set up boundaries – It’s essential that you set boundaries around your life. I have a boundary around the 4pm hour during the week. I typically reserve from 4pm on through the evening to be with my family. I also have a boundary around my day between 8:30 and 4pm Monday through Friday. I spend this time serving women and practicing my own self-care.

4. Get some help – A very wise, successful woman once shared with me that “you can do it all but you can’t do it all by yourself.” Well said. This lesson has been one of the most valuable for me along the way. The act of delegation has been a key factor in helping me to have more of what I want in my life and less of what I don’t. Here’s a clue; Make a list of what you’re really good at, enjoy doing and also produces income for you. These are the things that you need to hold on to. Take everything else and delegate it as soon a possible. The first 2 things I delegated in my business were bookkeeping and technology. I don’t enjoy these and it’s not an area of strength for me.

If you are serious about winning your race against time and having more of what you want in your day, I invite you to use these 4 steps I’ve shared with you. I’m going to leave you today with a quote that feels just right at this moment. “How we spend our days is, of course, how we spend our lives.” ~Annie Dillard

Anything is possible. Everything is waiting for you.

*****
© 2010 Joy Chudacoff

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions(tm), a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your life and your business to the next level, get your FREE Tips, FREE Report and FREE MP3 now at http://www.profitswithpassion.com/.

Smart Women Entrepreneurs, Solids, and Fluids

Joy Chudacoff — Thu, 04 Feb 2010 18:37:11 +0000

A few weeks ago, our family took a trip to the California Science Center for their “family lab day.” It was a fun and educational experience. There was one experiment that had to do with the difference between solids and fluids, and it got me thinking about Smart Women entrepreneurs and their businesses. Does your business need to be solid or fluid? Actually, both.

When you first make the decision to become a business owner, you as an entrepreneur are very “fluid.” After all, you’re probably a solo-entrepreneur trying to do everything yourself! There aren’t any rules about how to do anything. The goal is to get some clients and earn an income—right? After some time passes, you begin to realize that this “fluid” aspect of your business is not working. You are “surviving” and you want to be “thriving.”

It’s time to take a look at where you are in your business now and make a plan for where you want to be in the future. In other words, it’s time for a “solid” foundation to be put in place. Your business needs to have a clear plan of action on what you want to accomplish moving forward and how you will accomplish the plan. You will want to gain clarity around how to best market your products and services, gain visibility and produce profit so that your business can “thrive.”

Here are a few quick examples of “solid” and “fluid” in your business:

Solid – I was working with a smart woman just a few weeks ago who has a great concept for her business. The business is growing but at a much slower pace than she’d like. When I asked her what her action plan was for 2010, she didn’t really have a clear idea. Her reply was something like, “make money.” This was not a “solid” answer. We spent some focused time exploring her vision for the business this year. We then created a plan around her products and services, her marketing strategy and I also shared some time management solutions to make sure she’s getting the “right” things done to stay on course.

Fluid – You need to be open to new ideas and ready to course-correct when necessary. Just yesterday, I was working with a smart woman who’s experiencing a lot of frustration around her marketing efforts with little return in terms of new clients. As we explored her business, she soon realized that she had overlooked 2 other streams of income that could generate profits right now in her business with much less effort while she continues to grow this new area of interest.

Working with a coach or mentor can be especially helpful. It provides a grounding process for the woman entrepreneur. It’s essential that you take the time periodically to sit down and review the “solid” and “fluid” aspect of your business. Is your action plan “solid” for the long-term? Does it have a clear plan of action to gain new clients and produce profit? Do you need to make some changes in your plan? Is it time to course-correct? Many times, we put a plan into action only to find out that we missed a very important piece of information. This is when your thinking needs to become “fluid” or flexible with new ideas.

I walked away from the science center that day with more than I expected. Giving yourself permission to get out of your daily routine can open a whole new way of thinking about your life and your business. I invite you to take a look at the “solid” and “fluid” parts of your business. It will make a big difference in how it unfolds this year.

Anything is possible. Everything is waiting for you.

*****
© 2010 Joy Chudacoff

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions(tm), a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your coaching business to the next level, get your FREE Tips, FREE Report, FREE MP3 at http://www.SmartWomenSmartSolutionsCoaching.com.

Smart Women, Halloween and Attracting Your Ideal Client

Joy Chudacoff — Thu, 05 Nov 2009 22:23:09 +0000

Last weekend, we took our kids trick or treating in our neighborhood and it was exciting. I enjoyed watching Jack and Jenna’s faces light up when they saw a friend from school or someone dressed as their favorite character. One observation from the evening that intrigued me was watching which houses the children gravitated to most often. The houses that were adorned with lights, decorations and an irresistible “come visit me” feeling were the ones the children ran to first. They would actually skip over homes that had little or no “invitation.” They would stand in long lines at homes that had that welcome feeling, waiting for one piece of candy rather than use that time to visit two or three homes that had less of a welcome presence. This got me thinking about how Smart Women entrepreneurs could learn a lot from Halloween when it comes to attracting their ideal client.

Having a business is one thing; creating a successful plan to attract your ideal client to your business is another. With all of the choices that people have today when searching for products and services, it’s essential that you create that “welcome” feeling or “I have exactly what you need” feeling so that when they arrive at your web site or meet you in person, there’s no question that you and your business are exactly what they need to solve their problem. Marketing is about solving problems for people. You need to quickly and effectively let your ideal client know that you have what they need and want. The people in our neighborhood that went the extra mile to create a true trick or treat “experience” were the ones whose homes were visited the most.

Are you going the extra mile for your ideal client? In my Women’s Success Circles, we spend a lot of time creating marketing plans that will generate more ideal clients for each woman’s business. What “experience” are you creating so they want to return to you again and again for your product or service?

Here are a few tips and solutions on how you can attract more of your ideal client:

1. Dress for Success – When you’re going to attend any function where you might run into your ideal client, dress for success. Hey, I love my comfy sweats and t-shirts just like everyone else, but I wouldn’t wear them to an event where my ideal client might be.

2. Create an “inviting” Web Site and/or Blog – When your ideal client arrives at your web site or blog, you have just a few seconds to create an “experience” that will make them want to stay. Offer something of value to them. Give them a free report, quiz or other material that will get them acquainted with you and your business. Create something that makes them want to visit your web site or blog again and again.

3. Design an effective Business Card – Create a logo that signifies what your business is about. My logo, the nautilus shell, is what I truly believe embodies a woman’s life. Make sure all of the information is current and correct. You will need a phone number, web site address and email address where they can reach you. Avoid making the card too busy. You want the card to convey clarity and success for the reader.

I went out trick or treating with my children to have fun, see all of the creative costumes and create a memory for our family. As usual, I found some useful tips and solutions for Smart Women. It’s everywhere. All you need to do is be open to the possibilities…

Anything is possible. Everything is waiting for you.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions(tm), a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your life and your business to the next level, get your FREE Tips, FREE Report and FREE MP3 now at http://www.profitswithpassion.com.

Smart Women and a Bird in the Hand

Joy Chudacoff — Thu, 10 Sep 2009 14:26:30 +0000

The Golden Rule – a simple habit to get into. Treat your clients the way you would like to be treated. It really makes a big difference in your working relationship.

If you choose to make these tips and solutions a part of your daily interaction with your clients, you’ll soon find referrals coming your way. When this happens, make sure you take that final step; Show your appreciation for receiving the referral! One of the ways that I appreciate referrals from clients, is by sending them a Thank you card with a gift of some sort attached—maybe a coffee card, etc. Last year, I hosted a “mani-pedi appreciation afternoon” where women came, had their toes and nails done, feet and shoulders massaged, along with champagne, wine, and cheese.

Anything is possible. Everything is waiting for you.

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