On a trip home to Australia, Koel Thomae discovered a homemade yoghurt in a beach town corner shop, and she knew this was an entrepreneurial moment.
Inspired to bring the best-tasting yoghurt to the United States, Koel couldn’t stop thinking about the velvet tasting yoghurt that would one day become Noosa Yoghurt.
After cold-calling a fourth-generation dairy farmer in Colorado, Koel partnered with ‘Farmer’ Graves and brought Noosa Yoghurt to life.
What started in small farmers markets and local Whole Foods stores has led Noosa to be sold in 25,000 stores nationwide.
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It is certainly ok to evolve things, but don’t ever get too far away from that core fundamental reason why you started the brand.” – Koel Thomae
- How a visit to Noosa, Australia led Koel to go on an entrepreneurial adventure
- How her obsession with this yoghurt led her to a three-hour lunch that ultimately got her a “loose license” for the yoghurt
- What it was like to QUIT her day JOB and jump right into her entrepreneurial idea
- Why Koel took her life savings and put them into her business
- WHY you should never over-think an idea
- HOW she diverted Whole Foods attention when they initially didn’t like her packaging
- Why she decided to pull out of a market that Noosa wasn’t ready for
- A Deep Conversation on Cash Flow – pure gold
- How Koel stayed PRODUCTIVE while building a business and raising a newborn
- The ONE question Koel asks herself to stay on track every day
- And much much more
I would say that if finance is not your strong suit, then get some really smart people who do know that and learn it really quickly.” – Koel Thomae
Connect with Koel Thomae:
Very simple productivity – tasks lists and really understanding what is the priority from what will most impact your business.” – Koel Thomae
Happy first day of spring! I love celebrating this day as it serves as a reminder to me that change is normal, natural and necessary if we are to truly live a meaningful life.
I had the good fortune to spend a few days this week with members of the Elevate community here in LA at the Elevate Live event. I met many new people who are just beginning their entrepreneurial journey and reconnected with members who are grounded in their continued business vision. It’s truly an honor and a privilege to coach alongside Ali Brown, Sue Painter and James Roche – three coaches who are tops in my book!
When you start a new business or take action on a big idea that you’ve had brewing for a while, it can be a very exciting time. You begin to get a taste of what entrepreneurship can feel like; you’re in control of your own schedule, maybe you worked for someone else and you’ve escaped the rigid 9-5 routine and you’ve become your own boss – life feels good.
I remember when I started my first business. Initially, my goal was to earn an extra $500 per month so I could afford my own apartment and eliminate the need for a roommate. Over time, my vision for that part-time local business began to grow and ultimately it became an international business that had revenues of just under 2 million.
Sometimes when we begin our entrepreneurial journey, we create a business with a product or service that we are passionate about. We set our business up and design it in a way that best meets our needs. This is part of the entrepreneurial dream, but sometimes there can be a flaw in this system. We, as entrepreneurs, must always remember that we are providing a product or service for whom? The customer!
I read an article recently that Home Depot discovered they were not serving their customers in certain geographic areas well. Management noticed there were a large number of lawn mowers sitting on their warehouse floors in Arizona. If you think about it, lawn mowers in a desert climate don’t make a lot of sense, do they? Home Depot had to take a look at where their stores are located and tailor the products they offered to the local consumers. If Home Depot can make this kind of error, is it possible you could as well?