Smart Women Have a Marketing Mantra

I recently attended a conference for women business owners and ran into a woman I had not seen for some time.  She looked a little unhappy when I approached her.  I asked her if everything was going well and she shared with me that she had just lost a big client.  In fact, this big client was more than 50% of her business.  Wow!  I’d be upset too.  She was in the process of figuring out what to do next to rebuild her business back to a successful place.  As we talked, I started thinking about the “golden” rule in business for Smart Women:  Always have a marketing “mantra.”

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