Smart Women and a Bird in the Hand

One question that I hear frequently from the women I support is “How do I find and attract more new clients?” After all, new clients are necessary for your business to survive and thrive. The good news is, “new” clients are closer than you think. What do I mean? Have you ever heard the old phrase, “a bird in the hand is worth two in the bush?”

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Smart Women, Baseball and the Game of Marketing

Recently we had “opening day” for Little League Baseball in our community. There was a Pancake Breakfast to kick-off the season, children singing the National Anthem and of course, a local celebrity to throw out the game ball. We really enjoyed our morning and felt grateful to share in the experience. As I sat in the stands watching my 10 year old son and my 8 year old daughter play their first game of the season, I was reminded how baseball and marketing your business have a lot in common.

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Smart Women and the Game of Entrepreneurship

A few days ago, my 7 year old daughter came home with what I thought was a challenging school project—designing and creating her own game from scratch. Jenna was stumped at first. She came up with a few ideas but then quickly gave up as she found some “glitches” in her plan. This got me thinking about Smart Women and the game of entrepreneurship.

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Smart Women Have a Marketing Mantra

I recently attended a conference for women business owners and ran into a woman I had not seen for some time.  She looked a little unhappy when I approached her.  I asked her if everything was going well and she shared with me that she had just lost a big client.  In fact, this big client was more than 50% of her business.  Wow!  I’d be upset too.  She was in the process of figuring out what to do next to rebuild her business back to a successful place.  As we talked, I started thinking about the “golden” rule in business for Smart Women:  Always have a marketing “mantra.”

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