Today, when I was out taking my morning walk, my mind wandered to a Women’s Business luncheon I recently attended where I overheard someone giving another businesswoman advice about a subject she was obviously not qualified to give. The advice she was sharing was actually scary. I thought, “Geez, I sure hope this woman doesn’t do what she’s being advised to do.”
I then thought, while I really wanted to, it was not my place to save either of these women but I wanted to make sure I share some very important information I learned from my own experiences, with the businesswomen I can and do support.
For some sound advice, listen to my four minute audio:
When I think back to ALL the BIG leaps in success & income I’ve had over the years, I realize that a combination of two important things were present:
When everything feels urgent, everything seems equal. Nothing could be further from the truth. Being “busy” doesn’t necessarily move you closer to reaching your goals. Successful business owners understand you have to work from a clear sense of priority.
The long to-do list can actually lead you away from your goal – not closer to it. Instead of a to-do list, I invite you to start thinking about a success list. A success list is one that purposefully and mindfully has action items and tasks that are created around ONE big goal you envision for the year. Your success list should be short and sweet with items that take you closer to your goal.
Yesterday, I decided to take myself out to lunch to one of my favorite local sushi restaurants. The tables at this eatery are quite close together so it’s easy (if sometimes uncomfortable) to overhear what your neighbor at the next table is discussing. I happened to sit down next to two men who were deep in conversation. As I sat there minding my own business, trying to focus on the NY Times, I couldn’t help but catch some of the conversation these two men were having. It goes something like this: “You know I just want to get my idea out there. I know it can be successful and yet there’s always that possibility that it will fall flat.” (Sound familiar?) The response from his dining companion? “I know.” By the way, this was his dining companion’s response the entire lunch. He could of actually had lunch alone and placed a tape recorder on the other side of the table that just repeated the words, “I know”, throughout the meal : -(.
The guy kept talking (basically to himself) for the next 30 minutes and at one point convinced himself that he didn’t actually care about THAT much success. He only wanted to have a “little success” (Sound familiar?). To which his friend replied, “I know.”
This morning as I was out walking our new Australian Mini-Labradoodle puppy, Honey, in the light drizzle, I was struck by the similarities of owning a dog and running a business. I was dragging my feet on walking Honey. I’m tired and my hubby is out of town which means I’m 100% in charge of everything. With two teenagers, a thriving business and a new puppy thrown into the mix (yawn), there are days when I wake up wondering where I’ll find the energy to get it all done. Sound familiar?
Watching the light drizzle and gazing at the gray skies outside, all I really wanted to do after carpool was crawl into bed and take a nap. But I didn’t.
If you look closely at what’s happening in the Western world–in politics and gender identity movements, and at work—you may notice that women are receiving more recognition for the unique qualities we bring to the table. Is there a lot more work to do? YES! But it’s time to cheer for all that we’re seeing right now.
Today, I want to dig into these feminine qualities—or Feminine Energies.
In my years as a business strategist to women entrepreneurs, I have found there are 7 Feminine Energies that we weave into our professional lives.
You may not be in touch with every single one of these energies. They will ebb and flow, depending on your past experiences, your current needs and priorities.
So, how do you know which ones you need to bring into your life?
Grab a pen and paper, and take a moment to answer the 7 Energies Assessment below.
Today is the 4th and final critical moment when your client needs you. Followup is essential and here’s a great tip on how to let people know you really care about them and stay in touch.
When they need a nudge to do something— There is a marketing rule that states that a person needs to see your message SEVEN times before they are ready to take action on it. This is why follow-up is critical. Following up is a way to show that you care, that you have not forgotten about them. And it also honors the simple nature of how people buy (which we can all relate to). People aren’t always ready to take out their wallets, so they have to get a little nudge.
I’m guessing you want 2016 to be even better when it comes to sales and income so over the next week, I’m going to be sending you 4 short, easily digestible, essential tips on how you can show up for your client in 2016 and increase your sales conversion once and for all.
This can be a big “blind spot” that impacts entrepreneurs, especially those who love to devote all their attention to marketing their businesses.
Just think… On a typical morning, you feel great when you post something on Facebook, send out an email or newsletter. You may even have a team that keeps your marketing machine running.
You’ve got the funnels set up, the systems to spread the word about your business.
But are you listening to what comes in?
If you are marketing, then you are very likely receiving some kind of “touch” in return from clients. They are asking you questions on Facebook, or sending complaints or compliments via email, or leaving you voicemails.
The question is, are you acknowledging them in a timely manner, if you are responding to them at all?
Ladies, I’m going to come out with something that I think we’re all feeling these days…
As a woman entrepreneur, there is nothing more draining than hearing about yet another bright, shiny tactic to grow your business today.
You want to be at the top of your game, but it seems like unless you sit chained to your computer every day, creating Facebook Ads, writing email marketing promotions, or producing a Web TV show, you’ll disappear into oblivion.
Trust me, being an entrepreneur can (and should!) be way more fun and exciting than this. There are many simple ways to generate profits that you simply don’t hear much about these days. But they are extremely effective.