Smart Women Plan Ahead

Recently, I made a trip to the DMV (Department of Motor Vehicles) here in Los Angeles to renew my driver’s license. I made a smart choice by scheduling an appointment for my renewal rather than “winging it” as a “walk in.” As I approached the DMV in my car, I saw scores of people forming a line that wrapped around the outside of the building. As you can imagine, my heart began to race at the prospect of standing in a line that long. I began a mental scan of my “to do” list in my head with a bit of anxiety about how lengthy this process might be.

After parking my car, I approached the line of at least 75 people and asked one man, “Is this the line for appointments?” The man replied, “Oh no, that’s inside.” I took a deep sigh of relief and continued on through the front door. I immediately saw the “Appointment Line” which had only 2 people ahead of me. This got me thinking about how Smart Women understand the value of making an appointment rather than “winging it” in every area of their lives.

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Smart Women Know Success Leaves Clues

Have you ever wondered what the real secret to success is? Do you ever read articles about women entrepreneurs who’ve accomplished their dreams and think, “Now how did she do that?” I know I have. I’m always in search of better, more effective ways to achieve my goals both personally and professionally and I look to women who’ve walked the path of entrepreneurship before me. The good news is success leaves clues and if you’re open to hearing what other successful women entrepreneurs share about their journey, you can save yourself a lot of time (& money).

Recently, I attended a women’s conference where I had the opportunity to hear from a powerful group of women who’ve achieved an enormous amount of success in business. Each woman represented a different industry from clothing, NY Times best-selling author to food service. What I found interesting was they all shared similar “gold nuggets” in their business advice and insight. All three women have been a guest on the Oprah Show and their businesses have become an international success. They know business.

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Smart Women, Skiing and Entrepreneurial Success

One morning last week, I was helping my 11 year-old son, Jack, get ready for a day of skiing during our family vacation. It was sunny, 55 degrees and gorgeous outside. I handed my son his face mask and he looked at me puzzled and said, “Mom, there is no way I’m going to need this today–have you looked outside?”

I replied, “Yes, I have and you always need to be prepared for a quick change in the weather when you are on the mountain.” As I prepared myself to leave for skiing that morning, I began to reflect on how being prepared for snow skiing is a lot like preparation for success as a woman entrepreneur.

When you desire a successful day of skiing, there needs to be some planning before you get on the chair lift. You need to stop and think about all of the things you will need in order to have a successful day (This is why ski clothing has so many pockets!). If you’re a woman who skis, you know that the weather can change at any given moment so you need to pack accordingly. If you choose to go skiing without thoughtful preparation, you may be in for a challenging day.

As I rode up the chair lift that morning, I thought of 5 solutions to help you have a great day of skiing and achieve success as a woman entrepreneur:

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Smart Women And Their Relationship With Money

Recently, I had the opportunity to spend the day strategizing with a group of smart women entrepreneurs from different parts of the world. It was an energizing day focused on topics such as effective marketing, clear messaging to attract your ideal client, time management and money.

At one point, women were expressing the challenges they face in getting everything accomplished each day including running a business, managing a family, and hopefully time to squeeze in a little self-care.

I shared with the group that when I’m in the office, I ask myself three questions to help me stay focused and directed on making money in my business:

1. Where is the potential for new business?
2. Are my private clients and groups experiencing award winning results?
3. Have I reached out to my referral sources this week?

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Smart Women Avoid The Perils of Being Queen of Their Castle

One of the most exciting parts about being a woman entrepreneur is you become “queen of your own castle.” You sit on the throne in your tower (sometimes referred to as the corner of the dining room table) making decisions for your domain (your solo-business) and over time, this can become a lonely existence. It’s not easy making all the decisions by yourself and it’s possible that your decisions are not as creative or innovative as they might be if you had a supportive group of people around who care about your success.

In my work, I’ve discovered that women find asking for help risky as they see it as a sign of weakness. They create a belief that they are the only ones having a struggle and this could not be further from the truth. Everyone is questioning some aspect of their business. Whether it’s to attract more clients, increase their income or expand their programs and services – women entrepreneurs have many of the same challenges.

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Smart Women and the “WIIFM” Factor

Do you know what “WIIFM” stands for? Sure you do! You ask yourself this question every time you think about making an investment or purchase - “What’s In It For Me?” We purchase everything based on the “benefits” that we will receive when we use the service or product.

Let me give you an example: Last week, I purchased a new bicycle because I want to start taking long bike rides with my family. There was one benefit I was looking for with the purchase of this new bike: comfort. It had to be comfortable. When I finally found the bike that met my comfort requirement I was delighted, however right next to it was a bike that was a beautiful shade of purple which made my heart skip a beat. I sampled both bikes and in the end bought the bike that was a shade of silver because it was clearly the most comfortable ride. The color was a “feature” not a “benefit” for me. Remember the greatest “benefit” for me was comfort.

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What Smart Women Can Learn From Einstein About Reaching Goals

My favorite quote by Einstein is “Vision without execution is merely hallucination.” The first time I read this I was surprised at the glaring truth to this simple statement. At the same time, I realized it’s sometimes easier said than done.

Goal setting, New Year’s resolutions, dreams, and big ideas-these are heavy on people’s minds right now as we cross the threshold into 2012. Everyone wants to make up for lost time and start off the year on a course to reach their biggest goals and why not? It’s a leap year which makes it even more exciting to think about soaring to new heights. I’m right there with you. I, too, have big ideas, dreams and goals.
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Smart Women Step Into Their Gift

Today, I wanted to give you something special, yet practical, that you could use right away to create momentum in your business and positive energy in your life as you step into 2012.

In my work with women, one of the essential exercises we do together is peel back the layers of their lives both personally and professionally to explore and discover their “gift” or what I sometimes refer to as their “genius.” You may be reading this and thinking, “I don’t know what my gift is” or “I don’t have a gift.” You do have a gift. You have genius inside You.

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Smart Women And The 5 Fundamental Questions for Business Success

I’m finding that many women entrepreneurs are reflecting on their year and a question that seems to be on the minds of many is: “What are tools and strategies I need for my business to take a big leap in the New Year?” As I reflect on this question, I realize the answer is two-fold. If you are serious about making 2012 the year that you soar in business and make big leaps in income, you must first ask yourself a few questions (and get honest with yourself about the answers):

1. Is my business Viable? Do people want my product or service? This is where doing some research on your industry can be quite valuable. Just because “no one else is doing it” doesn’t always mean it’s a great business opportunity. Yes, Steve Jobs did quite well being “the first” in his industry but many times success can be yours by taking an existing business concept and improving on it. Also, find out what the range of fees or prices are in your industry. Make sure you price your winning product or service so people will be clamoring to get their hands on it.

2. Is my business Visible? Visibility is a huge key to success. You may be the best coach, lawyer, virtual assistant or pet sitter in the world however, if you don’t have a marketing plan that is designed to get you seen and heard, you will remain the best kept secret in town! Getting your product or service out there in a big way makes a huge difference in how much growth you can expect in the coming year.

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Smart Women And The Fear of Commitment

Commitment. It’s a powerful word that conjures up a mix of emotions and can be a scary thought– especially in business. Being committed to something means you’re choosing not to be committed to something else – sounds simple, right? In essence, you’re pledging or engaging in a relationship to the exclusion of others. In my work supporting women entrepreneurs, I find fear of commitment in business can make the difference between mediocre results and extraordinary results.

For example, making a commitment to “niche” yourself and serve a specific target market is unsettling to some entrepreneurs. There’s a fear of losing business or potential clients when you make this bold move. Oftentimes, I hear the phrase, “Everyone can benefit from my service!” While that may be true, if you want to attract more clients and increase your income, it’s essential to overcome your fear of commitment once you’re clear on who your ideal client is.

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Smart Women Have Their Own “Hermageddon”

Did you hear about “Carmageddon?” Several weeks ago, the 405 freeway (noted to be one of the busiest freeways in the nation) that runs through Los Angeles closed for a weekend period of 53 hours for repairs. This created a frenzy here in Los Angeles called “Carmageddon” which forced residents to think creatively about their weekend travel plans. Many people (including yours truly) decided to stay home and avoid any hassles.

I made a firm decision that if I couldn’t get to my destination on foot or by bicycle, I’d just stay home. This got me thinking about how Smart Women create their own “Hermageddon” to relax, recharge, renew and repair their own lives.

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Smart Women Make a Difference

I struggled a bit this week on what I wanted to share with you. I place a high value on making sure I give you timely information that you can use right away to take your life and your business to the next level of fulfillment, happiness and success. On the one hand, I wanted to write about June being the halfway mark in your business and now is the perfect time to take a mid-year inventory of what’s working and what’s not working so you can make the shifts necessary to meet your goals by the end of the year.

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