Today is the first of several feature “spotlights” of women entrepreneurs who are making their mark by setting goals and creating plans to accomplish them. In today’s spotlight, notice how Candy Messer, founder of Affordable Bookkeeping and Payroll Services, Inc., has used three important strategies to expand her business:
1. CLARITY – clear and focused on her ideal client.
2. DELEGATION – understands that in order to grow, you can’t do it all.
3. VISIBILITY – being seen and heard by a larger audience to expand her reach.
1. Tell us about your work – what you do, where you do it and who you serve.
I energize business owners by removing the overwhelming burden of the bookkeeping and payroll processing. As a result of using our services, they have peace of mind and the freedom to do what they love. Although I am located in Southern CA, my clients can be located anywhere due to the use of technology. Most bookkeeping clients are in service based businesses, and most payroll clients have 1-100 employees.