As I was out walking the bluffs this morning, I started thinking about YOU, so I decided to record a quick audio message to let you know that people are raving about my FREE call and remind you there is still time to sign up for today’s teleseminar! Yep, I’m doing an encore. I’m sharing my best stuff for success in 2016 on this call – Guaranteed. : -)
Today is the 4th and final critical moment when your client needs you. Followup is essential and here’s a great tip on how to let people know you really care about them and stay in touch.
When they need a nudge to do something— There is a marketing rule that states that a person needs to see your message SEVEN times before they are ready to take action on it. This is why follow-up is critical. Following up is a way to show that you care, that you have not forgotten about them. And it also honors the simple nature of how people buy (which we can all relate to). People aren’t always ready to take out their wallets, so they have to get a little nudge.
Today, I want to share a very important critical moment when your client really needs you. This is the one moment I find many entrepreneurs shying away from and it’s crucial to your long-term relationship and potential future referrals.
When they have a complaint/want a refund – It’s often said that how you respond to an unhappy client can make or break your reputation, especially online. This is why you will see big businesses on Yelp, or Facebook, making every effort to correct mistakes and make things right with their customers in a public way. You may also see some businesses getting a little indignant on these public forums, shaming the customer, or standing their ground. I see this as a very costly mistake. It simply doesn’t look good, no matter who is right.
Yesterday, I shared Critical Moment #1 with you on how you can convert more sales and get new clients fast by simply using the 24 hour response rule.
Critical Moment #2 is just as important. You have a new client or customer – now what?
Right after the purchase – When your customers have spent money with you, it’s important that they are reassured that they made the right decision, are going to get their money’s worth, and can relax and get excited about what’s in store for them. If you leave them with a gaping hole that doesn’t confirm anything, they’re going to start filling up the empty space with their own emotions, which could be buyer’s remorse, fear, anxiety, dread, guilt.
It’s up to you to reach out and acknowledge them for their time and investment, and remind them why their decision to work with you is going to pay off.
I’m guessing you want 2016 to be even better when it comes to sales and income so over the next week, I’m going to be sending you 4 short, easily digestible, essential tips on how you can show up for your client in 2016 and increase your sales conversion once and for all.
This can be a big “blind spot” that impacts entrepreneurs, especially those who love to devote all their attention to marketing their businesses.
Just think… On a typical morning, you feel great when you post something on Facebook, send out an email or newsletter. You may even have a team that keeps your marketing machine running.
You’ve got the funnels set up, the systems to spread the word about your business.
But are you listening to what comes in?
If you are marketing, then you are very likely receiving some kind of “touch” in return from clients. They are asking you questions on Facebook, or sending complaints or compliments via email, or leaving you voicemails.
The question is, are you acknowledging them in a timely manner, if you are responding to them at all?
Ladies, I’m going to come out with something that I think we’re all feeling these days…
As a woman entrepreneur, there is nothing more draining than hearing about yet another bright, shiny tactic to grow your business today.
You want to be at the top of your game, but it seems like unless you sit chained to your computer every day, creating Facebook Ads, writing email marketing promotions, or producing a Web TV show, you’ll disappear into oblivion.
Trust me, being an entrepreneur can (and should!) be way more fun and exciting than this. There are many simple ways to generate profits that you simply don’t hear much about these days. But they are extremely effective.
To listen to my audio article, Are You Building a Quality List?, click on the audio player arrow below:
Having a killer strategy for your business is essential if you plan on reaching your desired level of success. ‘Winging it’ won’t fly unless you don’t care what the wind blows in. ; -). Watch my quick video (under 1 minutes) from my last Moxie Retreat to discover the most powerful & profitable question you need to ask yourself for business success without burning out in 2016.
When you register for my upcoming MOXIE Retreat, you’ll have the opportunity to bring a business partner, key employee or team member at 50% off the regular registration investment. Women who attended my last MOXIE Retreat and brought a business partner or key team member reported that implementation was faster, seamless and most important – – Profitable.
The registration investment for my next MOXIE Retreat is getting ready to increase in 2 Days! Yep, after Thursday, October 15, the price is going UP.
Reserve in just 5 minutes: Simply jump on over to our registration page so you can reserve your seat using our easy pay option.
I must warn you that seating is limited and the registration investment increases after Thursday, October 15. Here’s another reason you’ll want to grab your seat now. The women who’ve made the smart decision to register so far are highly successful, very smart, and extremely well-connected which means not only is there the possibility of collaborating with these already very successful business women but…the cumulative amount of sound business experience that will be in the room will probably be more than 500 years’ worth…with plenty of opportunity to share and learn from each other.
If you have questions about the event, my team is ready and excited to jump on the phone with you. All you need to do is send us a quick email to firstname.lastname@example.org and either Kathy or Lynne will happily assist you.