Recently, my family attended a western-themed fundraiser to benefit our children’s elementary school. It was a fun-filled afternoon with various booths for the children and adults to participate in. Each booth had a different activity where you could try your skills. Walking around the event, I noticed that some booths had more activity than others.
After awhile, I realized that the people running the booths with the highest energy and excitement levels drew the most people. This got me thinking about how Smart Women know that it’s not the service or the product that will make you successful in life. The key is You, the person behind the product or service.
Every day we are met with lots of choices about different products or services that we can use to benefit us in some way. I’m always curious to learn why people choose one product or service over another. Time and again, I learn that people choose to purchase products and services from people that they Believe, Like, and Trust—the BLT Factor.