I’m guessing you want 2016 to be even better when it comes to sales and income so over the next week, I’m going to be sending you 4 short, easily digestible, essential tips on how you can show up for your client in 2016 and increase your sales conversion once and for all.
This can be a big “blind spot” that impacts entrepreneurs, especially those who love to devote all their attention to marketing their businesses.
Just think… On a typical morning, you feel great when you post something on Facebook, send out an email or newsletter. You may even have a team that keeps your marketing machine running.
You’ve got the funnels set up, the systems to spread the word about your business.
But are you listening to what comes in?
If you are marketing, then you are very likely receiving some kind of “touch” in return from clients. They are asking you questions on Facebook, or sending complaints or compliments via email, or leaving you voicemails.
The question is, are you acknowledging them in a timely manner, if you are responding to them at all?
I’m often surprised to find that most people drop the ball on the follow-up, but it is hands-down the other 50% of marketing. You want to generate interest, but the money comes when you close the sale.
What I’m talking about is sales conversion–holding the hands of interested parties and your existing clients and customers to make sure they are happy and comfortable with you at every stage in the sales process. To do this, you have to understand what they need and be there for them when they need it most.
Below, you’ll discover the first critical moment when your clients and customers need your special, undivided attention.
If you can become the stellar company that can show up and knock it out of the park with the way you handle this experience, it will pay off in more sales, more customer satisfaction and loyalty, and a 5-star reputation that will position you as a leader in your industry.
Critical Moment #1. When they have a pre-sale question – These days, people have access to more options than they could possibly need, or want. A quick Google search will bring up dozens of people offering the same product or service as you. So, it’s a very good sign when a prospect takes the time to ask you a question after poking around your website, or meeting you at an event. But do not take a question, especially a question about pricing, or a quote, for granted. I was talking to a client last week who was offered an opportunity to be on a TV show. But, she didn’t call back for 10 days. Guess what happened when she finally got back in touch with them? They had booked someone else.
Whenever you get a request for information, or pricing, or some additional detail to help close a sale, you must get back to that person within 24 hours at the most. Ideally, you should respond the same day. If you cannot answer the question quickly, or need some time to give a proper response, you should still respond and let them know that you will get back to them, and that their question has been received. If you can keep the person engaged the same day, they will very likely keep a conversation open with you. You will remain top of mind, because you have created a touch more intimacy than the rest of the pack.
Becoming a master at sales conversions will change your business in powerful ways, and teach you skills that will serve you again and again as an entrepreneur.
But sales conversions aren’t the only simple profit boosters you can add to your business. In fact, I’ve identified 11 profit streams that are all you need to grow a thriving business in 2016.
If you focus solely on these 11 profit boosters, you will grow your business steadily, without getting lost and confused with all the new marketing trends.
If you’re ready for a smart, proven system that is truly all you need, join me for my free call, happening December 9th and December 10th (you choose the date that works best for you), “Your 2016 Profit Guide: A Simple Map to Grow Your Income in 12 months or Less.”
(I used this map myself to grow not just one, but two successful businesses–trust me, it really works! Go here to learn more.)